[{"data":1,"prerenderedAt":8},["ShallowReactive",2],{"sS5hrFqZPqCJJlOiT8kRqEAgIDUsSWfN1UTFZSONqzA":3},[4],{"documentId":5,"title":6,"content":7},"iish0kuvrmd8pj3cpqk8px4c","Ari Morris","\u003Cdiv class=\"itemFullText  \">\u003Cscript type=\"application\u002Fjavascript\">\n            \u002F* Add range theme to main page *\u002F\n          document.body.classList.add('theme-fuse');\n        \u003C\u002Fscript> \u003Csection class=\"section\" style=\"background-color: white; background-repeat: no-repeat; background-size: cover; background-position: left bottom; background-image: url('https:\u002F\u002Fwww.arturia.com\u002Fimages\u002Fstories\u002Fari-morris\u002F01.jpg');\">\u003C!----> \u003C!----> \u003C!----> \u003Cdiv class=\"container\">\u003Cdiv class=\"ratio-900 row align-items-end justify-content-start p-5\">\u003Cdiv class=\"col-12 text-white hide-sm\">\u003Ch1>Ari Morris\u003Csmall class=\"d-block\">Blending surreal\u003Cbr>with musical\u003C\u002Fsmall>\u003C\u002Fh1>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003C\u002Fsection> \u003Csection class=\"section text-white\" style=\"background-color: rgb(246, 246, 246);\">\u003C!----> \u003C!----> \u003C!----> \u003Cdiv class=\"container\">\u003Cdiv class=\"row justify-content-center text-center text-black \">\u003Cdiv class=\"col-12 show-sm \">\u003Ch1>Ari Morris\u003Csmall class=\"d-block\">Blending surreal\u003Cbr>with musical\u003C\u002Fsmall>\u003C\u002Fh1>\u003C\u002Fdiv> \u003Cdiv class=\"col-md-8 col-12 mt-3\">\u003Cp class=\"h3 small\">\n                                        Memphis, TN: 22-time Gold & Platinum producer and engineer Ari Morris’ credits cover a huge spectrum, from being long-time Sonic contributor to the hard-hitting hip hop of Moneybagg Yo, to engineering creds on Macy Gray’s ‘Talking Book’. \u003C\u002Fp>\u003Cp class=\"h5\"> Whether he’s using analog or digital, software or hardware, Morris works with a single golden rule: it has to be musical. He took the time to show us how Efx FRAGMENTS injects ambient magic & movement into his mixes in just a few clicks.\n                                    \u003C\u002Fp>\u003C\u002Fdiv> \u003Cdiv class=\"col-md-10 col-12 justify-content-center mt-3\">\u003Ciframe style=\"width: 100%; aspect-ratio: 16 \u002F 9;\" src=\"https:\u002F\u002Fwww.youtube-nocookie.com\u002Fembed\u002Fb7xg2qewC30?autoplay=0&controls=0&disablekb=1&playsinline=1&cc_load_policy=0&cc_lang_pref=auto&widget_referrer=https%3A%2F%2Fwww.arturia.com%2Fstories%2Fari-morris&noCookie=true&rel=0&showinfo=0&iv_load_policy=3&modestbranding=1&color=white&enablejsapi=1&origin=https%3A%2F%2Fwww.arturia.com&widgetid=1&forigin=https%3A%2F%2Fwww.arturia.com%2Fstories%2Fari-morris&aoriginsup=1&vf=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\" data-gtm-yt-inspected-17=\"true\" id=\"438567511\">\u003C\u002Fiframe>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003C\u002Fsection> \u003Csection class=\"section\">\u003C!----> \u003C!----> \u003C!----> \u003Cdiv class=\"d-flex justify-content-center\">\u003Cimg src=\"https:\u002F\u002Fmedias.arturia.net\u002Fimages\u002Fstories\u002Fari-morris\u002F02.jpg\" error=\"function(){return function(){}}\" class=\"img-fluid\">\u003C\u002Fdiv>\u003C\u002Fsection> \u003Csection class=\"section\">\u003C!----> \u003C!----> \u003C!----> \u003Cdiv class=\"container\">\u003Cdiv class=\"row justify-content-center align-items-center\">\u003Cdiv class=\"col-md-6 col-12 mt-3\">\u003Cimg src=\"https:\u002F\u002Fmedias.arturia.net\u002Fimages\u002Fstories\u002Fari-morris\u002F03.jpg\" error=\"function(){return function(){}}\" alt=\" \" class=\"img-responsive\">\u003C\u002Fdiv> \u003Cdiv class=\"col-md-6 col-12 mt-3\">\u003Ch2>All gas, no brakes    \n                                    \u003C\u002Fh2> \u003Cp>Morris started making music in middle school, working his way through several familiar creative phases; playing guitar in bands, recording demos on 8-track recorders, interning at studios. He highlights his time working as an apprentice in a studio as being pivotal in his career, learning the ropes and setting him on his path. \n                                    \u003C\u002Fp> \u003Cp class=\"quote\">I fell into apprenticing with a guy named Nil Jones…he taught me everything I know in studios. He taught me how to act in studios, how to actually work, how the business works…\n                                    \u003C\u002Fp>\u003C\u002Fdiv> \u003Cdiv class=\"col-md-6 col-12 mt-3\">\u003Cp>Ari spent several years cutting his teeth in this studio, earning experience on the job and respect from his peers - respect that would ultimately lead to him working full-time with artists across the hip hop and R&B spectrum. Fast-forward a few years, and he recalls the highs of realizing that, on his own terms, he’d made it.\n                                    \u003C\u002Fp> \u003Cp class=\"quote\">I was sitting at a red light in my car and the guy next to me is banging out a record I had just finished working on. The dude is just rocking out to the record, connecting and doing everything that we as engineers, producers, artists strive to do, right? The record is connecting with them and I just get to sit there and enjoy.\n                                    \u003C\u002Fp>\u003C\u002Fdiv> \u003Cdiv class=\"col-md-6 col-12 mt-3\">\u003Cimg src=\"https:\u002F\u002Fmedias.arturia.net\u002Fimages\u002Fstories\u002Fari-morris\u002F04.png\" error=\"function(){return function(){}}\" alt=\" \" class=\"img-responsive\">\u003C\u002Fdiv>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003C\u002Fsection> \u003Csection class=\"section\">\u003C!----> \u003C!----> \u003C!----> \u003Cdiv class=\"container\">\u003Cdiv class=\"row justify-content-center align-items-center\">\u003Cdiv class=\"col-md-6 col-12\">\u003Ch2>Lazer focus\u003C\u002Fh2> \u003Cp>Morris’ single-minded determination to make music his entire life is present in everything he does - from putting in the hours, months, years of work, to maintaining that focus within each project he works on.\n                                    \u003C\u002Fp> \u003Cp class=\"quote\">When I really get into album mode on something, I really strive to stay in the same headspace for the duration of that project. I treat it kind of like an athlete. I try to eat the same things, get up at the same time, go to bed at the same time, and I get very guarded with how I let myself interact with the outside world at that point.\u003C\u002Fp>\u003C\u002Fdiv> \u003Cdiv class=\"col-md-6 col-12 mt-3\">\u003Cimg src=\"https:\u002F\u002Fmedias.arturia.net\u002Fimages\u002Fstories\u002Fari-morris\u002F06.jpg\" error=\"function(){return function(){}}\" alt=\" \" class=\"img-responsive\">\u003C\u002Fdiv> \u003Cdiv class=\"col-md-6 col-12 mt-3\">\u003Cimg src=\"https:\u002F\u002Fmedias.arturia.net\u002Fimages\u002Fstories\u002Fari-morris\u002F07.jpg\" error=\"function(){return function(){}}\" alt=\" \" class=\"img-responsive\">\u003C\u002Fdiv> \u003Cdiv class=\"col-md-6 col-12 mt-3\">\u003Cp>He also likes to keep things fresh, exciting, and inspiring. This means that each project requires a different approach, and perhaps a different mindset; all the more reason to maintain focus.\n                                    \u003C\u002Fp> \u003Cp class=\"quote\">When it starts to feel bored and tired, just throw it all out, do something completely different…it's not about using the template that's just the same every time. That's not really how I work. I prefer to do something bespoke to that moment in time. But like that also allows me to stay a bit more inspired in what I do.\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003C\u002Fsection> \u003Cdiv class=\"d-flex justify-content-center\">\u003Cimg src=\"https:\u002F\u002Fmedias.arturia.net\u002Fimages\u002Fstories\u002Fari-morris\u002F05.jpg\" error=\"function(){return function(){}}\" class=\"img-fluid\">\u003C\u002Fdiv> \u003Csection class=\"section text-white\" style=\"background-color: black;\">\u003C!----> \u003C!----> \u003C!----> \u003Cdiv class=\"container\">\u003Cdiv class=\"row justify-content-center align-items-center\">\u003Cdiv class=\"col-md-6 text-white text-center col-12\">\u003Cdiv class=\"mycontainer\">\u003Cimg src=\"https:\u002F\u002Fmedias.arturia.net\u002Fimages\u002Fstories\u002Fari-morris\u002F09.png\" error=\"function(){return function(){}}\" class=\"img-responsive\"> \u003Ca href=\"https:\u002F\u002Fwww.arturia.com\u002Fproducts\u002Fsoftware-effects\u002Fefx-fragments\u002Foverview\" class=\"btn btn-primary btn-lg \">Discover Efx FRAGMENTS\u003C\u002Fa>\u003C\u002Fdiv>\u003C\u002Fdiv> \u003Cdiv class=\"col-md-6 col-12\">\u003Ch2>On Efx FRAGMENTS\n                                \u003C\u002Fh2> \u003Cp>It’s clear from Ari’s approach that he needs things to be focused but open-ended; broad but musical. For him, Efx FRAGMENTS represents a junction of these vital creative components - we sat down with him to talk about his flow with this granular processing powerhouse.\n                                \u003C\u002Fp> \u003Cp class=\"quote\">Even when you push in weird ways, it just seems so inherently musical. That’s all I’m ever looking for when I’m designing sounds, trying to blend the surreal with the musical.\u003C\u002Fp>\u003C\u002Fdiv> \u003Cdiv class=\"col-md-6 col-12 mt-3\">\u003Ch3>Reverb with Grain Crush\n                                \u003C\u002Fh3> \u003Cp>Granular processing can be used to create larger-than-life reverb effects that go beyond traditional ambient plugins. By applying the preset ‘Lush Planet’ to a vocal shot on top of a beat, Morris immerses his mix in ultra-wide space without taking away the clarity or impact.\n                                \u003C\u002Fp> \u003Cp class=\"quote\">It’s so rich, it’s so lush - but it doesn’t get in the way.\u003C\u002Fp>\u003C\u002Fdiv> \u003Cdiv class=\"col-md-6 col-12 mt-3\">\u003Cimg src=\"https:\u002F\u002Fmedias.arturia.net\u002Fimages\u002Fstories\u002Fari-morris\u002F08.jpg\" error=\"function(){return function(){}}\" alt=\" \" class=\"img-responsive\">\u003C\u002Fdiv> \u003Cdiv class=\"col-md-6 col-12 mt-3\">\u003Cimg src=\"https:\u002F\u002Fmedias.arturia.net\u002Fimages\u002Fstories\u002Fari-morris\u002F10.jpg\" error=\"function(){return function(){}}\" alt=\" \" class=\"img-responsive\">\u003C\u002Fdiv> \u003Cdiv class=\"col-md-6 col-12 mt-3\">\u003Ch3>Sweeping Rhodes animator\n                                \u003C\u002Fh3> \u003Cp>Using the preset ‘Ocean Sweep’, Ari transforms a simple Rhodes stem into a textural enhancer. By sweeping a built-in filter within Efx FRAGMENTS, the cloud of grains captured from the Rhodes stem turns into a sweeping array behind the mix, giving it a rich density that it might otherwise lack.\n                                \u003C\u002Fp> \u003Cp class=\"quote\">We just took a Rhodes part, and added a whole different flavor to it.\u003C\u002Fp>\u003C\u002Fdiv> \u003Cdiv class=\"col-md-6 col-12 mt-3\">\u003Ch3>Waterfall Octave\n                                \u003C\u002Fh3> \u003Cp>Using the same keyboard sample, Ari chooses another favorite preset, ‘Waterfall Octave’, combining octave shifts with movement of grains across the stereo field. The result is wildly different, adding rhythmic intricacy while maintaining an element of harmony.\n                                \u003C\u002Fp> \u003Cp class=\"quote\">We got a whole dance synth, a whole new vibe…a whole new idea for a whole new record. That to me is incredible, it’s invaluable.\u003C\u002Fp>\u003C\u002Fdiv> \u003Cdiv class=\"col-md-6 col-12 mt-3\">\u003Cimg src=\"https:\u002F\u002Fmedias.arturia.net\u002Fimages\u002Fstories\u002Fari-morris\u002F11.jpg\" error=\"function(){return function(){}}\" alt=\" \" class=\"img-responsive\">\u003C\u002Fdiv>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003C\u002Fsection> \u003C\u002Fdiv>",1783454408189]