[{"data":1,"prerenderedAt":12},["ShallowReactive",2],{"F9CAW67wK4BVlcrS9AjbBniPySDcTSu2pSkg7L_yrLY":3},[4],{"documentId":5,"title":6,"slug":7,"content":8,"date":9,"updatedAt":10,"locale":11},"m05s2s8q74051unr7rfvlee2","ARTURIA announces availability of B-3 V","press-release-b-3-v-announces-19052016","\u003Chtml>\u003Chead>\u003C\u002Fhead>\u003Cbody>\u003Ch4>PRESS RELEASE • FOR IMMEDIATE RELEASE • 19\u002F05\u002F16\u003C\u002Fh4>\n\u003Cbr>\n\u003Cdiv id=\"wrapper\" style=\"width: 100%; text-align: center;\">\u003Cimg alt=\"B-3 V-01\" src=\"https:\u002F\u002Fmedias.arturia.net\u002Fimages\u002Flogo-press\u002FB-3_V-01.png\" height=\"119\" width=\"442\">\u003C\u002Fdiv>\n\u003Cdiv id=\"wrapper\" style=\"width: 100%; text-align: center;\">\u003Cstrong>\u003Cbr>&nbsp;Arturia pulls out all the software stops to realistically recreate tonewheel organ combo classic\u003Cbr>\u003Cbr>\u003C\u002Fstrong>\u003C\u002Fdiv>\n\u003Cdiv id=\"wrapper\" style=\"width: 100%; text-align: center;\">\u003Cstrong>&nbsp;\u003C\u002Fstrong>\u003C\u002Fdiv>\n\u003Cdiv id=\"wrapper\" style=\"width: 100%; text-align: justify;\">\u003Cstrong>Grenoble, FRANCE –&nbsp;music software and hardware developer Arturia is proud to announce&nbsp;availability of B-3 V\u003Cbr>\u003Cbr>\u003C\u002Fstrong>An authentic-sounding software simulation of the classic B-3&nbsp;tonewheel organ and Leslie rotary speaker combo — as of May 19…\u003Cbr>\u003Cbr>\u003C\u002Fdiv>\n\u003Cdiv style=\"text-align: justify;\">&nbsp;\u003C\u002Fdiv>\n\u003Cdiv style=\"text-align: justify;\">\n\u003Cp>B-3 V realistically recreates the special sound of the B-3 tonewheel organ. One of the most iconic and influential&nbsp;instruments of all time. One which has graced many of the greatest recordings of all time. Today Arturia brings this&nbsp;to its award-winning Analog Classics family of virtual instruments that recreate hard-to-source synthesizers and&nbsp;classic keyboards.\u003Cbr>\u003Cbr>Keyboard players have made their mark in all forms of popular music with the B-3, back from its inception in the&nbsp;Fifties way past its discontinuation through to today. Procol Harum’s hit ‘A Whiter Shade Of Pale’ proved particularly&nbsp;memorable with a melancholic countermelody displaying an altogether softer side to the B-3. But raucousness&nbsp;remains the order of the day for the blues, jazz, and gospel genres with which it first found favour. After all, it had&nbsp;historically been aimed at churches as a more compact and affordable alternative to conventional pipe organs.\u003Cbr>\u003Cbr>One saying springs to mind: Pulling out all the stops — to hold back nothing — is an allusion to organ stops being&nbsp;pulled out to turn on each set of sounds in a pipe organ. The B-3 effectively ‘emulates’ this with its drawbars. Doing this&nbsp;and a whole lot more is what B-3 V does best, thanks to Arturia pulling out all the software stops to make it happen !\u003Cbr>\u003Cbr>Thirties-developed tonewheel technology originally made that special sound happen. An electronic current is&nbsp;created when rotating a metal tonewheel near an electromagnetic pickup and amplifying that signal. The B-3 has 91&nbsp;of those tonewheels with each key connected to a fixed set of tonewheel outputs. Drawbar settings control how&nbsp;these are mixed together. The tube preamplifier subsequently shapes the sound a little further — filtering and&nbsp;distortion take hold here — while factoring the position of the expression pedal. This not only acts as a volume control&nbsp;but also affects the frequency response of the preamp which is connected to a speaker.\u003Cbr>\u003Cbr>Speaking of which, B-3 V faithfully simulates the favoured Leslie tone cabinet, containing a power amplifier that drives a&nbsp;rotating horn and a stationary woofer firing into a rotating drum reflector. Spellbinding spatial and frequency-shifting&nbsp;effects above and beyond the sound-shaping effects of commonplace loudspeakers are all perfectly possible !\u003Cbr>\u003Cbr>B-3 V brings this classic combo — complete with the inherent imperfections that made that tonewheel technology&nbsp;sound so unique — to the present-day desktop as an AAX-, AU-, VST-, and VST3-compatible plug-in in any DAW&nbsp;(Digital Audio Workstation) or as a standalone version. Visually, things couldn’t get clearer, thanks to the resizable&nbsp;(Retina\u002F4K-compatible) GUI (Graphical User Interface) that’s as easy on the eye as it is to use.\u003Cbr>\u003Cbr>Under the hood, things couldn’t be better with MIDI control of many parameters and insert slots for ANLALOG&nbsp;DELAY, CHORUS, FLANGER, OVERDRIVE, and PHASE effects, as well as ADVANCED SETTINGS for upper and lower&nbsp;manuals and rotary speaker behaviour. B-3 V boasts a built-in step sequencer, allowing anyone to easily set an&nbsp;amount of modulation for each step of the sequence! Naturally, Native Instruments’ new NKS® (NATIVE KONTROL&nbsp;STANDARD) allows advanced integration with B-3 V.\u003Cbr>\u003Cbr>All of the benefits of the original iconic instrument are available to modern music-makers with B-3V, but without the&nbsp;heavyweight hassles. Where anyone chooses to take it musically is anyone’s guess, but bet your bottom dollar that&nbsp;special sound will be being heard for many more years to come… courtesy of B-3 V!\u003C\u002Fp>\n\u003C\u002Fdiv>\n\u003Cdiv style=\"text-align: center;\">\u003Cstrong>The AAX-, AU-, VST2-, and VST3-compatible B-3 V is available to purchase as a boxed version from any&nbsp;authorised Arturia dealer or online as a download directly from Arturia for €199.00 EUR\u002F$199.00 USD here:\u003Cbr>\u003Ca href=\"https:\u002F\u002Fwww.arturia.com\u002Fstore\u002Fb-3-v\">https:\u002F\u002Fwww.arturia.com\u002Fstore\u002Fb-3-v\u003C\u002Fa>\u003Cbr>\u003Cbr>-3 V is included in Arturia’s simultaneously-available V Collection 5 bundle of 17 legendary keyboards (plus Analog Lab 2),&nbsp;available to purchase as a boxed version from any authorised Arturia dealer or online as a boxed version or&nbsp;download directly from Arturia for an introductory promotional price of €399.00 EUR\u002F$399.00 USD — rising thereafter to&nbsp;€499.00 EUR\u002F$499.00 USD — here:&nbsp;\u003Ca href=\"https:\u002F\u002Fwww.arturia.com\u002Fstore\u002Fv-collection-pro\">https:\u002F\u002Fwww.arturia.com\u002Fstore\u002Fv-collection-pro\u003C\u002Fa>\u003Cbr>\u003Cstrong>\u003Cbr>For more in-depth information, please visit the dedicated B-3 V product webpage here:\u003Cbr>\u003Cstrong>\u003Ca href=\"https:\u002F\u002Fwww.arturia.com\u002Fproducts\u002Fanalog-classics\u002Fb-3-v\u002Foverview\">https:\u002F\u002Fwww.arturia.com\u002Fproducts\u002Fanalog-classics\u002Fb-3-v\u002Foverview\u003C\u002Fa>\u003C\u002Fstrong>\u003C\u002Fstrong>\u003Cbr>\u003Cbr>Watch Arturia’s B-3 V introduction tutorial video here:\u003Cbr>\u003Ca href=\"https:\u002F\u002Fwww.arturia.com\u002Fproducts\u002Fanalog-classics\u002Fb-3-v\u002Foverview\">\u003C\u002Fa>\u003Ca href=\"https:\u002F\u002Fyoutu.be\u002FkwA7clyN9V0\">https:\u002F\u002Fyoutu.be\u002FkwA7clyN9V0\u003C\u002Fa>\u003Cbr>\u003Cbr>\u003Cbr>\u003C\u002Fstrong>\u003C\u002Fdiv>\u003C\u002Fbody>\u003C\u002Fhtml>","2016-05-18","2026-04-13T07:41:21.922Z","en",1783454235808]